
Professor Cara Aitchison is Chair of the Scottish Funding Council (2025 -), a member of the Board of Visit Scotland (2023 -), Honorary Professor at The University of Edinburgh (2024 -) and Professor Emerita of Geography and Cultural Economy at Cardiff Metropolitan University (2024 -) where she was President and Vice-Chancellor from 2016 to 2024 and led a major programme of growth, diversification and improvement. She was previously Vice-Chancellor and Chief Executive of Plymouth Marjon University, Head of Moray House School of Education and Professor of Social and Environmental Justice at The University of Edinburgh, and Professor in Human Geography and Director of the Centre for Leisure, Tourism and Society at the University of the West of England, Bristol. A geography graduate of The University of Edinburgh, Cara's research focuses on tourism and rural sustainability and cultural identity and inclusion. She has been Chair of the UK Research Excellence Framework Sub-Panel for Sport and Exercise Sciences, Leisure and Tourism, and has held Council positions with the Academy of Social Sciences, UK All Party Parliamentary Group for Universities, and CBI Wales. She is a Fellow of the Royal Society of Edinburgh, Leaned Society of Wales, Royal Geographical Society, Academy of Social Sciences, and Higher Education Academy. Cara retired from a 36-year career in higher education in 2024 and has returned to live in Stirling where she grew up.